The rules for seo do change from time to time, so search engine optimization strategy should keep up with what Google and the other major search engines consider important for seo. One example is the seo advice for how long to register a new domain. Some experts advise domain registrations for five years.

Earlier today, Custom CMS Design LLC owner Jim Degerstrom published an article on Article Rich entitled Domain Registration Term and SEO that explains the reasoning behind how many years to register a domain. Here’s an excerpt from that article:

Being aware of constant changes in Google and other major search engines for seo factors is necessary to maintain a successful website optimization strategy. Ranking well in search results depends on many factors, yet domain registration length is one where the number of years advice for seo is irrelevant.

What changed? Our advice in the past, as well as many other seo experts, was to avoid one year domain registration to help establish trust and credibility. Read the article linked above to find out why that seo strategy is no longer relevant for search engine optimization, and why we still suggest two to five year domain registrations anyway.