Archive for the ‘writing’ Category
Advanced Web Copywriting Advice

A new advice article is available to view online entitled Golden Rule Writing for the Web with an advanced tutorial on web copywriting.
Here’s an excerpt from the article.
Crafting quality business letters is more formal than making an online presentation to convince a website visitor to take a closer look at what you offer. With visitors having 1000′s if not millions of choices in Google search results, you have mere seconds to keep them on your website. This tutorial may help.
Follow the link above to the full article featured earlier today on the home page of EZineArticles.com. You may enjoy the creative methods used to brainstorm new ideas for effective content to keep visitors on your site longer as you learn the secret of the Golden Rule Writing for the Web.
Test for Battling Blog Spam
The purpose of allowing blog comments is to let readers interact and provide advice or an opinion on the post topic. The first test for real comments is ask “Did they reply to a specific point made in MY post or could their comment fit any post on any blog including a brain surgeon?”.
With experience over a period of time new blog owners will learn to recognize real people from spammers.
Most spam includes generic compliments about your blog or website with links to an unrelated site. Spammers prefer being anonymous using fake names to hide their identity. Spammers often use free email services like gmail or yahoo which is another clue they’re hiding instead of looking to truly interact.
As unbelievable as it seems, spammers continue to send millions of junk emails every day yet only a small percentage actually make it through the gauntlet of anti spam measures at every level. Despite the high mortality blocking spam, there must be enough people who actually fall for spam tactics to make it worthwhile.
The spam assault is unlikely to change, so follow the test for battling blog spam advice here, and then use the search engines to learn more anti spam strategy.
Invalid XHTML Blog Mystery
After converting a client’s blog from Blogger to WordPress recently an invalid xhtml blog mystery was uncovered. The blog home had 88 xhtml errors due to an invalid reference to class=msonormal in the code when validated to W3C. Two years ago the custom Blogger template and css styling that was created did not have that class defined, so how the code was inserted into the content required a closer look to solve the mystery.
While testing the WordPress blog with all posts imported from Blogger it was discovered the xhtml code errors were the result of the class=msonormal showing up in just two posts that the customer had published. The custom tutorial that was provided for creating and publishing posts in the original design was very specific about writing drafts in plain text with NotePad and using copy/paste to publish in Blogger.
The code errors were introduced in Blogger and imported into WordPress because the client wrote those two out of all their posts in MicroSoft Word. The problem with composing blog posts with word processing software like Word or WordPerfect is they create content in machine code that only looks like plain text. They may retain formats that are hidden and then show up when the post is published.
The solution to the invalid xhtml blog mystery of the class=msonormal code errors was to copy and paste the post from html view into NotePad, and then edit. In addition, the Word format inserted empty paragraphs with opening and closing p tags between paragraphs, so those and the reference to the class=msonormal were removed.
Finally, the last step was using copy/paste of the text from NotePad back into the WordPress post edit screen, and then republish. This easy solution using plain text removed the hidden formatting and the home page tested valid to W3C without any of those 88 xhtml code errors.
Website Content and Google Page One
Learn about copywriting text content for your custom cms web design with a link to an article by owner Jim Degerstrom to help you succeed. He is an expert platinum author at Ezine Articles, the authority article directory for online advice. Here’s an introduction about seo secrets of website content and Google page one.
As one of the owners of Custom CMS Design LLC, clients for Jim’s original commercial website for custom cms web design have wondered and asked about his seo success with more than 650 web design related phrases on Google page one. More specifically they ask how much was paid to get there, plus the secrets of seo, website content, and Google page one.
First, our seo techniques use natural methods for seo or search engine optimization, and the secret to success is summarized in a favorite phrase “add original quality content often”. Each owner at Custom CMS Design LLC uses that natural seo formula to achieve Google page one with their commercial sites for custom cms web design services without paying a dime for advertising.
Here’s an excerpt from the article about website visitor behavior, and seo strategy for copywriting website content, or follow this link to view the full published seo article at EzineArticles.com that was approved and published earlier today entitled Writing Effective Content for Your Website.
Keep in mind people go online for one thing: information. Website visitors rarely will buy on the first visit. Most will visit several websites searching for the right mix of content that best answers “What’s in it for me?”. Present benefits in the introduction, and you can still use the formula of introduction, features, and benefits to enhance your skills for writing effective website content.
The strategy to add original quality content often without paying every time is the reason behind making our specialty custom cms web design services. CMS, or a content management system, allows website owners to manage site content in plain text that will publish in perfect xhtml without advanced knowledge of website code.
Quality website content is just one factor in search engine optimization. There’s a long list of proven natural seo methods used to get on Google page one. Web copywriting may not be easy for some website owners, yet skills improve with practice. Knowing good website copywriting techniques will help website performance, so return often in the future for expert seo advice and similar topics like website content and Google page one.